Legal
Cookie policy
Effective date: 7 October 2026
This policy explains the cookies and similar technologies used on now-assist.com, run by Now Assist Limited. Read it with our privacy policy. Nothing that measures or advertises loads until you make a choice in the cookie banner. You can allow analytics and advertising measurement separately (“Choose”), and change your choice at any time through .
What this website uses
| Name | Set by | Purpose | Lasts | Category |
|---|---|---|---|---|
| nwa_consent (browser local storage) | This site | Remembers your choices for analytics and for advertising measurement, and the date you made them | Until you clear it or change your choice | Essential |
| nwa_utm (browser session storage) | This site | Keeps the campaign codes from the link you arrived on so they can be attached to a form you send from a later page. Written only if you allow analytics or advertising measurement | This browser session | Only with your consent |
| Google Tag Manager with Google Analytics 4 (_ga, _ga_*) | Analytics: counts visits and which pages are used | Up to two years (browsers limit this to 400 days) | Analytics, only with your consent | |
| Google Ads (_gcl_au and related), through Google Tag Manager | Advertising measurement: which ads led to visits and enquiries | Up to 90 days | Advertising, only with your consent | |
| LinkedIn Insight tag (li_gc, bcookie, lidc and related, on linkedin.com) | Advertising measurement for our LinkedIn campaigns | Up to one year | Advertising, only with your consent | |
| Google reCAPTCHA (_GRECAPTCHA) | Stops automated abuse of the contact form; loads only when you start using the form | Six months | Essential (security) | |
| GAESA | The Google Cloud front end that hosts this site for Replit | Keeps a visit on the same server; set by the hosting platform | Up to 30 days | Essential |
| __cf_bm and related | Cloudflare | Tells people from bots when Cloudflare’s bot protection is active for our domain | 30 minutes | Essential (security) |
| Replit web analytics (script from i.replit.com) | Replit, Inc. | The hosting platform may try to add an analytics script; this site’s security policy blocks it, so nothing is sent | None | Blocked |
| Fonts | This site | Inter and Inter Tight are served from this website; nothing is requested from Google Fonts | None | Essential |
The contact form sends what you type to Salesforce, our CRM. It sets no cookies on this site.
How to change your choice or manage cookies
Use to allow or refuse analytics and advertising measurement at any time, together or separately. Google tags receive your choice through Google Consent Mode. If you withdraw a choice you had given, the page reloads so the tags stop, and you can delete cookies already set through your browser settings. Most browsers let you block or delete cookies in their settings, privacy or preferences menu; blocking essential items may stop the contact form from working.
Changes to this policy
If we add a cookie or tag, we update this table and the effective date, and where the new item needs consent the banner asks for your choice again. Continued use of the site is never treated as consent.
Contact
Questions about this policy: info@now-assist.com, or Now Assist Limited, 2 Bridge Street, Leatherhead, Surrey, KT22 8BZ.